Famous for Shoes

The company that owns well-known brands including Famous Footwear and Dr Scholl, has expanded its global reach with the recent purchase of the world's largest orthotic footwear brand, Vionic. 

US based Calares acquired Vionic, saying their purpose - to bring joy to people's lives, starting with their feet - is a perfect fit with the Calares mission to inspire people to feel great... feet first. 

Vionic, which is the largest orthotic shoe company in the world offers a range of stylish options, including mens and women's ranges. 

Australian distributor Jeff Coombridge, managing director of Global Footcare, said Vionic specialises in Vio-Motion Technology on the inside, with the latest fashion on the outside. 

"Vion-Motion Technology is an innovative approach to foot health that conceals biomechanical technology in each shoe," Mr Coombridge said.

"The result is a shoe that not only looks great, it provides all day comfort as well." 

From flip flops, to sandals and wedges, heels and flats, Vionic's range caters to all occasions, whether you're out and about, on your feet all day or hitting the town.  

At the time of the purchase, Caleres CEO, president and chairman, Diane Sullivan, said the acquisition of Vionic allowed Caleres to expand its brand portfolio, giving it additional access to the growing contemporary comfort footwear category. 

 

"The acquisition of Vionic is another fantastic opportunity to add a growing brand - with strong consumer loyalty and a solid cultural fit - to our Brand Portfolio," Ms Sullivan said.

"The brand has already proven to be a disruptive addition to the industry, as the dynamic Vionic team has blended proprietary technology with comfort and style. We're looking foward to supporting the brand in their continued success and to sharing our extensive infrastructure, including our expertise in product design, brand development, and global sourcing."

In Australia, Vionic has launched its 2019 Spring/Summer range. Inspired by joie de vivre, Vionic's elevated materials and new versatile styles support those special escape moments in one's life, whether it's jet-setting on a weekend getaway, car-camping with the family, or indulging in the luxury of a staycation.  

 

"Vionic Shoes' new summer-sandal range is a must-see collection," Mr Coombridge said.

"From beach flip flops to fashion forward espadrilles, through to ballet flats and boots, Vionic continues to define style and comfort.

"Building it's unique podiatry designed support into all style shoes has become a passion for the brand and the new summer collection does not disappoint.

"And because we know that no day is predictable, our on-trend and unmatched around-the-clock support keeps our customers moving in confidence, wherever her days leads her," Mr Coombridge said.